There are twenty-eight raw materials across the six products. Not twenty-eight per product: twenty-eight in total, and five of them appear in more than one thing. That number is not a boast. It is a constraint we set early and have had to defend a few times since.
The overlap is the point
Sandalwood and besan are in both the face mask and the cleanser. Turmeric is in the latte and the cleanser. Flax seed is in the sprinkle and the hair mask. Asafoetida is in the digestive blend and the sprinkle.
That is not laziness and it is not padding. It is what a kitchen looks like. The same jar gets reached for on a Tuesday and again on a Sunday, for different reasons, and a range that pretends otherwise is a range designed by a marketing department rather than by somebody who cooks.
Where they come from
Origin matters more than it sounds, and not for the reason people usually give.
Turmeric from Erode. Cardamom from Idukki. Byadgi chilli, chosen for its color rather than its heat, because the sprinkle is meant to be eaten by the spoon and a hotter chilli would make that impossible. Ashwagandha root, never leaf, because the two are different materials with different rules and only one of them belongs in a drink.
None of those is a romantic detail. Each one is a decision that changes what ends up in the jar, and each one is the kind of thing that quietly stops being true when a supplier is switched for a cheaper one and nobody writes it down. So we write it down.
Ashwagandha root, never leaf. The two are different materials with different rules, and only one of them belongs in a drink.
The awkward ones
Two are worth naming because they are harder than the rest.
Sandalwood is a regulated species in Karnataka. It is bought from a documented plantation source and it comes with paperwork, which is the only responsible way to buy it and also the reason there is not more of it in the range.
Multani mitti is clay, dug out of the ground, and clay varies. Two sacks from the same region are not the same color and do not behave the same way when they meet water. The face mask is the one product where the batch you receive is visibly not identical to the last one, and we would rather say that than sieve it into uniformity.
One thing in the range is still unsettled. The hair mask's card and the catalogue say banana powder; an older social post says banana peel powder. Those are different materials. Until we have confirmed which is actually in the pack, the ingredient page says so rather than picking the more flattering answer.
Twenty-eight pages
Every one of the twenty-eight has its own page: what it is, its botanical or source name, where it is from, the form it is used in, and which products carry it.
No page claims anything. There is no page that says turmeric does something to you, because we are not in a position to say that and neither, mostly, is anybody selling it to you. The pages describe. If you want to know what is in the jar and where it came from, that is what they are for.
It is a slower way to write a shop. It also means that when somebody asks what is in the cleanser, the answer is a link rather than a paragraph of adjectives.
